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Wednesday, April 25 • 2:40pm - 3:30pm
Building Communities Around Brands

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As the consumer journey becomes more of a focus for marketers, they’re realizing that those consumers who become customers can drive even more commerce. From celebrity influencers to lifetime customers, how can you use performance-based tactics to drive a community around your brand — and drive more sales.

Moderators
avatar for Mike Baron

Mike Baron

Partners + Napier
Mike Baron’s passion is connecting with audiences on an emotional level. With extensive experience in television, print, social and digital, Baron (senior vice president, group creative director for Partners + Napier) has worked with regionally and nationally known brands, including... Read More →

Speakers
avatar for Matthew Kuhns

Matthew Kuhns

Highmark Health
Matt Kuhns, lead marketing strategist for Highmark Health, has extensive experience in complex marketing categories, including the Medicare Advantage health insurance space. During the past 10 years with Highmark Health, he has successfully executed integrated marketing strategies... Read More →
avatar for Rich Thompson

Rich Thompson

Rich Thompson most recently served as vice president of marketing for ITW Welding North America, where he led the marketing efforts for the industry’s best known and respected brand, Miller® Electric. He created and led Miller’s “WE BUILD” brand campaign, which has been a... Read More →

Wednesday April 25, 2018 2:40pm - 3:30pm PDT
2
  Commerce Track